So you’ve got a product, a message, or a story worth sharing, and now you want to get it in front of people. Learning how to make Facebook video ads is one of the best ways to do that.

But where do you start? Between choosing objectives, setting up campaigns, and figuring out what kind of video actually works, it can feel like a lot.

That’s what this guide is here for. We’ll walk through the technical setup in Ads Manager and the creative process behind the whole thing. By the end, you can make Facebook video ads that look great and perform well.

First things first: why Facebook video ads matter.

It’s no secret anymore that people’s attention span is getting shorter, and it’s even more so on social media. People scroll fast, but videos make them stop, watch and remember. Videos are often showing better performance than static ads.

And since Facebook is part of Meta, your video ads can appear on platforms like Instagram, Threads, and WhatsApp. That means more visibility, chances to connect, and opportunities to turn views into action.

There are two sides to pay attention to when creating a Facebook video ad:

• The technical side: setting up campaigns in Facebook Ads Manager.

• The creative side: making videos that actually stop the scroll.

This guide will walk you through both.

How to set up Facebook video ads in Ads Manager

You can create Facebook video ads through specific objectives. There are six of them: Awareness, Traffic, Engagement, Leads, App promotion, and Sales.

Now, let’s go through how to make Facebook video ads step by step:

1. Head on to Facebook Ads Manager, then click +Create.

2. Choose one of your objectives. As an example, we’ll go with the Traffic objective. Then, click Continue and go through the setup process until you get to the Ad setup section.

3. Under Ad creative, select Video ad. This will open the video ad creative setup, media, and text uploads.

4.  Next, you need to choose either: Single image or video, or Carousel. In the Destination section, add your website or landing page link.

5. If you chose Single image or video, click Set up creative → Video ad. Upload or select your video.

6. If you picked Carousel, click +Add cards → Add video cards. Upload your videos, and add a link for each card.

Finally, review your ad details and click Publish.

That’s the technical side. Now let’s look at the heart of great Facebook video ads: the creative side.

How to create high-performing Facebook video ads

Now that your campaign is set up, it’s time for the fun part: creating videos that actually make people stop scrolling. In this section, we’ll go through the main types of Facebook video ads and how to make each one work for you.

Before we jump in, here’s a little secret. You don’t have to start from scratch every single time. AI ad generation tools like Holo can help you create high-performing video ads in minutes.

Holo learns your brand’s DNA, from your tone, style, and visuals, and then uses that to create videos that stay consistent across all your campaigns.

And it works the same for Facebook video ads, because whichever ad type you’re creating, Holo adapts to your brand. Now thanks to that, you can focus on the message instead of getting caught up in the manual work.

1. Storytelling videos

Storytelling videos are great for brands that want to build awareness and create an emotional connection. They work best when you’re trying to show what your brand stands for, not just what you sell.

Think of a skincare brand showing how someone regained their confidence after struggling with acne, or a local café sharing how they started from a small stall and grew into a neighborhood favorite. These stories make people feel something, and that’s what makes them remember you.

To create this kind of video, start with a short script that has a clear beginning, middle, and end. Focus on the emotion first and your product second. Keep it short and engaging, under 30 seconds if possible. End with your brand name or logo to leave a lasting impression.

2. User-generated content (UGC)

UGC videos work best for brands that want to build trust and authenticity. People relate more to real experiences than polished ads, so this format shines for lifestyle, beauty, and tech products.

Imagine a customer sharing how your app helped them stay organized, or someone filming their first reaction to trying your product. Those genuine moments grab attention because they feel honest and unscripted.

To make a UGC-style video, gather clips or testimonials from real users or creators. Keep the tone conversational, like a friend recommending something they truly love. Add captions or a short intro to set the scene, then end with a clear call to action.

3. Product demo videos

Product demos are perfect when you want to show people exactly how your product works. They give your audience a chance to see what they are getting and picture themselves using it.

Think of a skincare brand showing a simple nighttime routine using their serum or a software app giving a short tour of its main features. The goal is to make it look easy, helpful, and something viewers can imagine fitting into their own lives.

When you make a product demo, focus on clarity and flow. Use close-up shots, a friendly voiceover, and short captions to highlight the key points. Wrap it up with a small reminder of your brand and what makes your product different so it sticks in people’s minds.

4. Educational or explainer videos

Educational videos are great if you want to teach something or help people solve a problem. They position your brand as a helpful guide instead of just a seller. These videos work really well for industries like finance, tech, or anything where sharing useful knowledge builds trust.

For example, a project management app could show a quick tip for planning a week efficiently or a fitness brand could explain why a certain exercise works so well. These videos teach something valuable while naturally showing how your product or service fits in.

To create an educational video, start with a clear question or problem your audience faces. Then walk them through a simple solution in a friendly, easy-to-follow way. Keep it casual, like you’re talking to a friend, and end with one takeaway that they can use right away.

5. Seasonal videos

Seasonal videos are about timing and mood. They work best when you want to connect with people around holidays, events, or cultural moments. These ads are especially effective for eCommerce, lifestyle, or hospitality brands.

A cozy winter video could show a family enjoying your product by the fireplace or a summer ad could feature people using your service outdoors. The focus is on capturing the feeling of the season while naturally showing your brand in action.

When creating a seasonal video, focus on mood first. Choose visuals, music, and messaging that fit the moment. Keep the product placement subtle but clear, and tell a story that feels part of your audience’s life instead of just a hard sell.

Once your videos are live, the work doesn’t stop there. Test different formats, captions, and hooks to see what really resonates with your audience. Watch metrics like watch time, clicks, and conversions to figure out what is working.

When you find a style or format that performs well, scale it. Try it in different placements, adjust the messaging for other audiences, and keep refining your creative. This is how you turn one good Facebook video ad into a reliable way to grow your brand.

Facebook video ads best practices

There are a few simple things that can make your Facebook video ads more effective and help them grab attention in crowded feeds. Here are some practices we’ve learned that we think can help your boost Facebook video ads:

• Keep videos short and punchy. Most people scroll fast, so aim for 15 to 30 seconds. Get to the point quickly and hook your viewers in the first few seconds.

• Design for sound-off viewing. Use captions, text overlays, and clear visuals so people can follow along even without audio. Check out this guide for ads copy best practices.

• Make your videos mobile-friendly. Vertical or square formats tend to perform best because they take up more screen space and feel natural in feeds, stories, and reels.

• End with a clear CTA. Make it clear what you want people to do next, whether it’s clicking a link, signing up, or learning more.

• Keep your branding consistent. If you use Holo, you can make this process easier since it automatically applies your brand’s tone, colors, and visual style. All you need to do is simply add your website URL.

Applying these simple elements consistently is how you turn your ideas into Facebook video ads that actually get watched, remembered, and clicked.

Conclusions

Creating Facebook video ads doesn’t have to be complicated. By combining the technical setup in Ads Manager with creative, attention-grabbing videos, you can make ads that connect and perform.

Different types of videos (storytelling, product demos, educational clips, UGC, and seasonal ads) have their strengths. Test and refine to see what resonates best with your audience.

Now that you know how to make Facebook video ads, you can take it a step further with Holo. It helps you create high-performing videos in minutes while keeping your brand consistent across every ad.

Try Holo today and sign up to start turning your ideas into videos that really get noticed.