Between tight deadlines and endless to-do lists, founders and small business owners are constantly under pressure to churn out fresh marketing content week in week out. The good news is, you can use AI to automate some parts of your creative workflow.

The beauty of creative automation tools is that you don’t have to hire an entire crew of project managers, graphic designers, and copywriters. With the right idea and platform, anyone can produce ads that turn heads, open wallets, and generate cash. 

In this article, you’ll learn what creative automation tools are, the benefits they bring to small teams and solo creators, and how to choose the right one for your needs.

What is a creative automation tool?

A creative automation tool is a platform that uses technology to help you streamline, expedite, and scale the production of digital content.

These tools automate repetitive and low-value tasks, such as resizing visuals, generating ad or copy variations, as well as localizing and translating tasks. 

As a result, creative professionals have more free time in their hands to focus on what really matters: design thinking.

The importance of automation in marketing today

Big brands have the resources to run massive campaigns, hire large creative teams, and experiment across multiple channels at once. 

But for small teams and solopreneurs, that level of execution isn’t always realistic. 

Automation helps level the playing field. It allows marketers to save time and reduce costs, while still delivering personalized, high-quality campaigns at scale.

Here are some benefits you can gain with creative automation tools:

Save time and resources

Automation lets you produce campaigns at the scale of a five-person team, even with just one person steering the wheel. 

From generating content to scheduling posts, these tools can take over tasks that’d previously require compounded individual efforts.

Maintain brand consistency

When campaigns stretch across different platforms, it’s easy for brand elements to become diluted or inconsistent. Creative automation ensures your visuals, copy, and messaging stay aligned, so every ad or content piece feels on-brand and professional.

Streamline high-volume creative production

Instead of painstakingly building assets from scratch, automation can batch production of ads along with their variations in one go. 

As a result, you can focus on testing, optimization, and strategic thinking. It also reduces turnaround time from weeks to days, keeping your campaigns agile.

Enhance team collaboration

Aren’t you tired of seeing your creative team drown in revisions? Automation minimizes miscommunication by bringing all members—marketers, copywriters, and designers—in one dashboard. 

Everyone can view updates in real-time, give feedback directly, and move projects from draft to approval faster.

Reduce costs 

Automation enables you to produce more content without increasing headcount, bringing down your overall operational costs further. 

These savings, over time, free up budget to experiment with new channels or even launch guerrilla campaigns that were once out of reach.

5 best creative automation tools in 2025

With so many platforms on the market, it can be tricky to decide which tool is worth your time (and budget). 

To make it easier, we’ve rounded up the best creative automation tools for 2025. Each offers unique features to help you streamline workflows, scale content production, and keep your brand looking sharp.

1. Holo

Best for: Agencies and eCommerce brands

Pricing: Starts from $19/month

Pros:

• Powered by the latest AI models trained on 10+ million ad assets

• Unlimited unique ad ideas based on your brand’s tone, style, and audience triggers instead of generic templates

• Cross-channel and multi-language content scaling (95+ languages)

• Brand data privacy with full encryption and zero sharing

Cons:

• Occasional AI hallucinations, which is common in other AI tools too

Powered by the latest AI models, Holo helps founders produce marketing content at scale without hiring a big team or an agency. It has helped small teams and solo founders create agency-level campaigns 10x faster and 75% cheaper.

It’s trained on millions of content pieces from the top eCommerce brands, such as Apple, Amazon, and Nike, but Holo doesn’t just regurgitate existing ideas. This tool combines its training data with your brand’s DNA – tone, style, audience pain points, and even buying triggers to produce unique marketing assets.

To get started, simply enter your URL and let Holo generate hundreds of on-brand assets, from ads and emails to social posts and videos. You can then fine-tune and publish content without having to juggle between platforms.

Holo will also send you a stream of fresh ideas on a daily basis. Every month, the tool also fills up your content calendar with on-brand concepts across all channels.

The only complaint is its limited emotional nuance, which is the case with nearly every AI tool.

2. Celtra

Best for: In-house marketing and media teams

Pricing: Request only

Pros:

• Omnichannel ad creatives

• Automated QA with built-in templates and modular designs

• Media execution

• Data-driven insights for testing and optimization

Cons:

• High pricing, as it’s enterprise-oriented

Celtra is a cloud-based platform that aims to unify creative production with marketing and media execution.

This tool brings you a designer-built toolkit to generate and activate on-brand ads across social, display, video, and rich media formats. Idea variety, personalized messaging, and in-depth reporting are also part of the package. 

It also extends content production with social distribution and traffic monitoring, so teams can fast-track end-to-end processes without repetitive manual work.

On media production, Celtra positions itself as a tool that’ll help you move from strategy to launch in just a few clicks. Think of testing ad variations without delays, predicting success before campaigns go live, and fine-tuning audience targeting on the fly.

However, Celtra is primarily enterprise-oriented. One giveaway is how it doesn’t disclose its pricing to the public. Smaller teams and startups may have a harder time grasping with the cost structure, onboarding requirements, and feature complexity.

3. Creatopy

Best for: Small to mid-size marketing teams

Pricing: Starts from $36/mo

Pros:

• Multi-language ad variations

• Automated copywriting

• Collaboration tools

• A broad range of integrations (Google Ads, Photoshop, Shopify, etc)

• High-standard security measures (AWS Hosting)

Cons:

• Limited to ads only

Creatopy focuses on ad campaigns as opposed to integrated marketing channels. Nevertheless, the fact that it connects to 100+ ad networks makes it the go-to option for teams managing broad ad distributions.

This tool centralizes campaign planning and execution in one platform. It can turn a simple URL or prompt into a fully on-brand ad campaign. Helpful features like fast resizing and banner generation further makes managing media assets a no-brainer.

Teams can also coordinate with one another better through a collaborative creative hub. It comes packed with tools for feedback, approvals, and role-based permissions. Integrations with top-tier platforms like Dropbox and Zapier also help speed up workflows.

It’s important to note that Creatopy is not a one-stop solution for every marketing channel. Those who also dabble in SEO, email marketing, and social media efforts might find the tool rather limiting.

4. Bannerflow

Best for: Multi-channel marketing teams

Pricing: Request only

Pros:

• Real-time updates to live ads

• Built-in A/B testing and performance data

• HTML5 ads production

Cons:

• Recurring bugs and stability issues

Bannerflow’s main proposition also revolves around ad management. But its built-in support for email, in-app, and social media publishing helps teams scale their marketing efforts beyond display ads.

What makes Bannerflow rather unique is its HTML5 ad production. Teams can design or even animate advanced as well as responsive ads for every channel without pushing a single line of code. 

Plus, you can directly export network-ready ads in JPG, GIF, or MP4 formats. The final output? A pixel-perfect quality, no matter which device the users use to see your ad.

The ads you build on Bannerflow aren’t just static image files. As an advantage, you can change its copy, images, prices, CTAs, or other creative elements even when the ad is still live. Furthermore, you can test and preview changes before pushing them. Bannerflow also keeps a history of revisions to roll back if needed.

Based on our personal and other users' experiences, however, Bannerflow has rather slow loading speeds. Occasionally, the site crashes, especially when you’re working in the editor. These issues don’t make the platform unusable, but they can evidently disrupt workflows.

5. Marpipe

Best for: Online stores

Pricing: Free to $1,499/mo

Pros:

• AI-assisted creative

• Feed-management tools

• Design control for SKU images

Cons:

• No support for email marketing, unlike Holo

Marpipe is more of a catalog advertising suite rather than a general ad manager. Its speciality in dynamic product ads allows you to enrich raw catalog feeds into branded creatives that attract higher ROAs and engagement, as written from the numbers on the website.

How does Marpipe do it? It takes your product feed and automatically levels it up with branded templates, product-level videos, and generative AI assets. It’s also pretty good at handling idea variety, so you won’t be stuck with plain visuals. 

Once the ads gain approval, Marpipe will publish them to whichever platforms you’re advertising on, although the tool works especially well for Facebook or Meta-based campaigns.

That said, Marpipe’s offering is too narrow in scope. Smaller brands who need an all-in-one platform might not get all their issues addressed.

How to choose the right creative automation tool

Alright, so now you have a list of the best creative automation tools, but which one should you go with? 

It’s time to take a step back and ask yourself a couple of questions:

• What is your bottleneck? Perhaps you’re constantly resizing images for different ads, having a hard time coming up with new ideas, or slowing down due to the complex management of end-to-end content pipelines. Pinpointing where the pain really lies will naturally guide you toward the tool you actually need.

• What does your team need? Ask your team what they really value, since they’ll be the ones using the tool. Maybe they value speed over quality, or maybe they want a simple setup instead of an overly complex interface. Once you know their priorities, you’ll find a tool that strikes the right balance.

• What primary channels do you use? Online businesses will choose platforms that specialize in eCommerce or dynamic product ads. However, if you’re alternating between a mix of channels, it’s time to turn to a solution that can address all of them.

Scale your creative process without scaling headcount

Creative automation tools allow you to produce better content faster, without needing to hire extra designers, copywriters, or project managers.

By automating repetitive tasks and simplifying workflows, you can focus on what truly matters: building impactful ad campaigns that drive revenue.

If you’re curious how automation works in practice, try out Holo. See firsthand how it can help you scale smarter, not just bigger.